21 Aug What does it mean to be a Northbounder?
A company or an entity really begins to shape when you find a name for it. Once you name it, you start building a character for that name. You start to mold it with your beliefs and the things you stand for.
Of course, we intended to choose a name that’s easy to say, but I wanted it to mean something to us. I began by mumbling random words to myself with two syllables for about ten minutes and then I stumbled upon NOBO. I called a few people to see how it rings in their ears. And then I looked it up on Google to find a meaning further than the sound. Boom, Northbounder. It felt like the name found us. It meant that we are journey focused.
What does it really mean to be a Northbounder? It means being on a productive mission. It means going further and higher in life, while embracing the journey. Having the energy of a hiker to achieve our short term and long term goals. The things you learn, the people that you meet and the community you build on your way up is really what that experience is all about.
And so we are NOBOs, on a creative and productive mission. Embracing the ups and downs of our professional lives. Learning from the downs and staying humble through the ups. Reaching the top of one mountain and jumping on to the next one. It never stops.
At NOBO, you as a member will get to pack your bag and join us on the journey. Take risks, fall down, get up and enjoy the ride. You get to be free and comfortable to ask for help, give help and use the space to present what you’re capable of.